Adobe Stock Curation

team leadership | brand storytelling | global localization | content strategy

Led global curation program for Adobe Stock landing pages, managing a global team of senior visual creatives responsible for seasonal and evergreen content updates across diverse markets—from the US and EMEA (France, Germany, UK) to Japan, South Korea, Brazil, and LATAM/Mexico.

Delivered regionally localized content that reflected seasonal trends, cultural nuance, and contributor priorities while supporting platform goals around SEO, engagement, and customer conversion. Led development of internal training materials that enabled new curators to maintain quality and cultural relevance from day one.

Impact:

• Improved localization and conversion rates in regional markets

• Increased SEO-driven traffic and engagement through redesigned page components and strategic content curation

• Strengthened awareness of Adobe Stock's video offering via curated hero reels and storytelling elements

This program reinforced Adobe's brand presence across global markets while elevating contributor visibility and delivering high-performing creative experiences that resonated with local audiences worldwide.