Hi, I’m Christina.
I’m a creative content leader and visual specialist based in NYC, blending sharp creative strategy with deep expertise in creative direction, content quality, policy, and generative AI. With a foundation in photography, video, and design—and years of experience leading content initiatives across major platforms—I help brands craft work that’s not only beautiful, but also meaningful, ethical, and technically sound.
My work spans creative and content leadership at Adobe, Google, National Geographic, Disney, Yahoo, Getty Images, and Corbis. I’ve developed and directed visual strategy for campaigns, social storytelling, and creator-driven content. I’ve also collaborated closely with engineers, product managers, and researchers—as well as Product Equity, Trust & Safety, and Legal teams—to shape content standards and improve GenAI systems.
Whether leading the creative vision for new productions, defining content policy and quality benchmarks across platforms (including GenAI), or analyzing content to surface gaps and audience opportunities, I lead cross-functional teams with a systems-minded, collaborative approach—balancing creative innovation, strategic clarity, and product impact.
And yes—I still shoot film.
Outside of work, I’m a dog mom, music nerd, taco enthusiast, and cinephile.
Find me on Instagram.
Specialties:
Creative Direction & Visual Strategy
Leading photography, video, and design direction for brand campaigns, product storytelling, and global content programs.
Content Marketing & Social Strategy
Building integrated content plans across social, product, and creator platforms—translating audience insights into engaging narratives and visuals.
Generative AI Product & Content Development
Shaping product strategy and creative guidance for training datasets, prompt design, and QA workflows to improve model performance and reduce bias.
Content Policy & Quality Standards
Defining ethical content frameworks, visual benchmarks, and moderation guidelines across creative tools and GenAI systems.
Cross-Functional Leadership
Partnering with product, engineering, research, legal, and trust & safety teams to build aligned, scalable solutions that drive impact.
Content Systems & Curation
Overseeing asset curation, content quality evaluation, contributor education, and scalable guidance for visual and AI-generated media.
Production Oversight
Managing global creative production from concept to execution—casting, commissioning, licensing, and building contributor and creator communities.