Adobe Creative, Seasonal and Cultural Trends

creative direction | visual strategy | trend forecasting | cross-functional leadership

Led visual curation and execution for Adobe's comprehensive trend forecasting program, developing scalable creative frameworks that drove content discovery and upheld brand consistency across global markets.

• Collaborated with Adobe Creative Thought Leadership on trend strategy, directing the team's visual interpretation of creative, seasonal, and cultural trends

• Directed visual storytelling for buyer-facing forecasts, artist education, and enterprise insights to support business development

• Oversaw content approval across Adobe Stock surfaces—including website, blog, and trend guides