Google Local Guides

creative direction | social strategy | brand strategy | creative team leadership

Led creative direction and visual education strategy for Google Local Guides, overseeing the production of high-quality creative assets and contributor learning resources for a global community of 150M+ users.

Established visual brand guidelines and scalable creative workflows in collaboration with product, marketing, social, and content teams
Directed creative brief development and end-to-end production, including talent sourcing, photography, video shoots, and art direction
Developed and authored educational content—including tutorials and blog series—to elevate photo and video quality across Google Maps
Managed budgets and cross-functional teams to deliver cohesive brand storytelling at a global scale