Google Local Guides

creative strategy | creative direction | social strategy | content guidelines development

I led the creative direction and photo educational content strategies for the Google Local Guides global community program while managing the production of high-quality brand creative assets from development to post-production, serving a community of over 150 million worldwide.

While partnering with product, marketing, social, creative, and content teams, I established visual brand guidelines, best practices, and workflows; developed creative briefs and content; sourced talent and creatives; produced full-cycle photos and videos; managed budgets and teams; and art directed shoots to deliver engaging visual storytelling assets.