Yahoo! Weather App

visual direction | creative strategy | global localization | cross-functional leadership

Led visual strategy for Yahoo! Weather product team, collaborating with product managers, developers, engineers, and marketers to create an award-winning app and Yahoo's flagship product. Directed comprehensive visual workflows from inception through Android and iOS launches.

• Established image quality guidelines and global photo curation processes across 154 countries and 34 languages for successful launch day rollout

• Trained search and photo editor teams while streamlining visual workflows to ensure consistent quality standards across all markets

• Directed visual localization strategy enabling successful international expansion and user adoption at a global scale

Impact: Launched Yahoo's highest-rated app (4.98 stars) and 2nd most downloaded, recognized with the 2013 Apple Design Award.