National Geographic

social marketing strategy | brand storytelling | creative partnerships | content strategy

Enhanced National Geographic’s social presence across Instagram (250M+ followers) and TikTok, supporting the launch of TikTok and contributing to 2M+ new followers through trend-driven storytelling and editorial alignment.

• Developed forward-thinking social strategies informed by platform trends and brand priorities to maximize engagement and grow audience reach.

• Executed real-time content strategy across Instagram, collaborating with editorial and creative teams to amplify key brand moments

• Supported Outside Academy, a $6M immersive AR adventure on Instagram created in partnership with Hyundai—by contributing to social strategy and content planning for interactive, educational experiences and 360° views of iconic U.S. national parks

• Managed creative partnerships with 400+ photographers and collaborated with sales teams to develop sponsored content that increased engagement and ad revenue