National Geographic

brand storytelling | social strategy | creative direction | sponsored content

I supported National Geographic’s social team in driving growth, storytelling, and partnership initiatives across Instagram (250M+ followers) and TikTok. My work helped grow the audience by over 2 million through trend-driven content and strategic collaborations.

• Social Strategy: Contributed to forward-looking strategies that aligned with editorial priorities and platform trends.

• Storytelling: Helped shape and execute real-time content across Instagram, collaborating with editorial and creative teams to amplify key moments.

• Sponsored Partnerships: Worked with 400+ photographers and partnered with sales and creative teams to develop brand-sponsored content that boosted engagement and ad revenue.