AI Visual Direction

creative direction | art direction

It all starts with a spark — a mood, a story, a feeling. Generative AI is a powerful creative partner, bringing ideas to life through exploration, iteration, and unexpected magic. From concept to final image, each visual here is shaped through precise prompting, intentional workflows, and an art director’s eye guiding the process every step of the way.

Tools: Midjourney, DALL·E 3, Adobe Firefly, Adobe Photoshop, Stable Diffusion, Runway ML

Midjourney: Vertical street scene in Tokyo, featuring a large retro-style billboard mounted on an aged concrete and brick wall. The billboard has a minimalist midcentury modern design with clean color blocking in teal, mustard yellow, and burnt orang

Midjourney: Vertical street scene in Tokyo, featuring a large retro-style billboard mounted on an aged concrete and brick wall. The billboard has a minimalist midcentury modern design with clean color blocking in teal, mustard yellow, and burnt orange, displaying the stylized curved nose of an airplane with a propeller. Bold modern text reads “JAPAN AIR” across the bottom right in vintage type. Below the billboard, a father in a trench coat walks beside his young son, who holds a bright red toy airplane. Urban textures, soft cinematic lighting, vintage color grading, candid documentary style. --ar 2:3 --v 6 --style raw --quality 2

Midjourney: A clean and simple cartoon of small smiling blinking white cat with a butterfly in a garden at sunrise with bold, vibrant colors, simplified shapes, and a whimsical, childlike quality, in the style of mid-century artists Mary Blair and J.

Midjourney: A clean and simple cartoon of small smiling blinking white cat with a butterfly in a garden at sunrise with bold, vibrant colors, simplified shapes, and a whimsical, childlike quality, in the style of mid-century artists Mary Blair and J.P. Miller. The plants gently move in the breeze and the camera zooms in slightly

DALL·E 3: A high-end horizontal advertisement featuring a futuristic red Schwinn DX Turbo electric cruiser bike with retro styling, positioned on a steep San Francisco hill at golden hour. The bike has thick e-bike wheels, a glowing headlight with a

DALL·E 3: A high-end horizontal advertisement featuring a futuristic red Schwinn DX Turbo electric cruiser bike with retro styling, positioned on a steep San Francisco hill at golden hour. The bike has thick e-bike wheels, a glowing headlight with a modern halo ring design, and chrome fenders that reflect warm sunlight. The red frame is sleek and curved with the label "DX TURBO" printed on it. The background reveals a panoramic view of the San Francisco skyline under a dramatic sunrise with warm and cool tones. The headline reads "Old School Swagger. Zero Emissions." in bold white text at the top right, with a smaller tagline beneath : "Meet the Schwinn DX Turbo—built for today’s streets and a cleaner tomorrow." The Schwinn logo appears in red at the bottom right corner. Dramatic lighting, cinematic color grading, and wide-angle perspective.

Adobe Firefly: A hyper-realistic miniature antique pirate ship gently rocks and sways on calm, shimmering blue ocean waves—all entirely contained inside a large, vintage glass wine bottle lying on its side. The video opens in extreme close-up: only t

Adobe Firefly: A hyper-realistic miniature antique pirate ship gently rocks and sways on calm, shimmering blue ocean waves—all entirely contained inside a large, vintage glass wine bottle lying on its side. The video opens in extreme close-up: only the ship's textured sails fill the frame, softly billowing in the breeze. The camera slowly and smoothly pulls back, revealing the full ship—complete with masts, rigging, and sails—completely enclosed within the bottle. The bottle is sealed with a cork and rests securely on a small wooden cradle atop a dusty, weathered shelf. Warm rays of sunlight filter through the glass, backlighting the sails and casting a golden glow. Inside the bottle, tiny clouds drift lazily through the air, and a small seagull flutters around the ship. No birds or ships exist outside the bottle. Surrounding the bottle on the shelf are tattered antique books and a polished brass compass leaning against one of them, adding to the old-world, nautical charm.

DALL·E 3: Vertical magazine ad styled for Harper’s Bazaar or Vogue. Top-down flat lay of six luxury beauty product bottles arranged in a balanced geometric layout with slight spacing between each bottle. The bottles are made of clear glass in unique

DALL·E 3: Vertical magazine ad styled for Harper’s Bazaar or Vogue. Top-down flat lay of six luxury beauty product bottles arranged in a balanced geometric layout with slight spacing between each bottle. The bottles are made of clear glass in unique but cohesive shapes and are filled with shimmering golden liquid. Each has a gold cap—including one with a gold dropper top—and features a small, etched "alchemy" symbol on the front (a circle within a square, within a triangle, within a circle), appearing subtly engraved in the glass. The background is a bold, rich royal blue cracked frozen lake, with glowing light subtly radiating through translucent cracks. Lighting is dramatic and glossy, with cinematic editorial contrast. Shot at a shallow depth of field (f/3.5) to enhance the luxurious textures and glow. A small gold version of the alchemy symbol is placed in the bottom right corner

Midjourney: Hispanic fit teen male model wearing a vintage white and blue baseball t-shirt and blue jeans that have a cuff at the ankle, leaning and gently swinging a baseball bat, posing for fashion magazine cover. Background is light peach. "Vintag

Midjourney: Hispanic fit teen male model wearing a vintage white and blue baseball t-shirt and blue jeans that have a cuff at the ankle, leaning and gently swinging a baseball bat, posing for fashion magazine cover. Background is light peach. "Vintage trends" text in a sans serif font over the photo. He is standing in front of large sign that says "NOW". Motion low video.

Midjourney: Surreal fashion editorial of a middle aged beautiful woman wearing a 1950s dress in the middle of a symmetrical garden with elegant boxwood topiaries with her face to the sun, hair flowing, cinematic art direction, highly artistic, dramat

Midjourney: Surreal fashion editorial of a middle aged beautiful woman wearing a 1950s dress in the middle of a symmetrical garden with elegant boxwood topiaries with her face to the sun, hair flowing, cinematic art direction, highly artistic, dramatic chiaroscuro lighting, rich textures, moody atmosphere, stylized retro elegance, soft focus and high contrast, similar in style fashion photography by Tim Walker and Paolo Roversi, Vogue Italia style, dreamlike composition, large format film aesthetic

Adobe Firefly: cute claymation cartoon of a red panda full body sitting at eye level to the camera on a wooden bench in a park with detailed textured fur drinking boba tea with a straw. his cheeks get larger as he closes his mouth and sips on the str

Adobe Firefly: cute claymation cartoon of a red panda full body sitting at eye level to the camera on a wooden bench in a park with detailed textured fur drinking boba tea with a straw. his cheeks get larger as he closes his mouth and sips on the straw.

Adobe Firefly: Create an elegant and fluid animation where outdoor furniture and decorative glowing lights emerge in a beautiful lush garden with flowers and move smoothly into the environment. The scene begins with a completely empty grass lawn wit

Adobe Firefly: Create an elegant and fluid animation where outdoor furniture and decorative glowing lights emerge in a beautiful lush garden with flowers and move smoothly into the environment. The scene begins with a completely empty grass lawn with plants in the background and sides and no furniture. Gradually, all the furniture and patio lights emerge in the image — including a white comfortable outdoor sofa with cushions, one round coffee table with a concrete finish, a jute rug, a backlit stone fountain, and some glowing lanterns — slide into their proper places with slow and sophisticated movements. The ambient lighting adjusts as each piece enters, creating a welcoming atmosphere.

Midjourney: Hauntingly ethereal video of a ghost young woman in a white gown floating down a path in the countrysde towards a gothic mansion in the distance with some fog. The scene is bathed in a soft, diffused light, reminiscent of twilight or an o

Midjourney: Hauntingly ethereal video of a ghost young woman in a white gown floating down a path in the countrysde towards a gothic mansion in the distance with some fog. The scene is bathed in a soft, diffused light, reminiscent of twilight or an overcast day, creating deep, velvety shadows and a muted, painterly palette. The ghost figure is backlit and captured in a delicate state of motion, her slow floating movements blurred into a ghostly trace, suggesting a fleeting memory or a dreamlike state, rather than a sharp, defined reality. The overall effect evokes a sense of mystery, nostalgia, and a beautiful, timeless melancholy.

DALL·E 3: realistic blue furry monster dj wearing big headphones spinning records at a disco with colorful lights and disco ball behind him. fun color, round shapes, extreme detail in texture.

DALL·E 3: realistic blue furry monster dj wearing big headphones spinning records at a disco with colorful lights and disco ball behind him. fun color, round shapes, extreme detail in texture.