House of Fluff

creative direction | art direction | campaign strategy

Directed concept campaign for a NYC fashion brand specializing in cruelty-free faux fur outerwear. Created slogans and designed a cohesive ad series that blended bold visual storytelling with themes of ethical luxury.

• Developed campaign messaging and visual strategy to position the brand as both sustainable and style-driven

• Executed all visual design and art direction, producing mock ads that emphasized product innovation and brand values