Google Local Guides Portraits

creative strategy | creative direction | creative production management

While at Google, I led the creative direction of creator portraits for integrated marketing while collaborating with the social marketing team. The portraits celebrate top creators who share their contributions to Google Maps. As the Google Local Guides’ visual content lead, my responsibilities for this project included sourcing creators for features, ideating photoshoots, creating shoot briefs, sourcing photographers, providing long-arm art direction, and managing in-house and third-party agency production.