Getty Images / Jupitermages

creative direction | trend research | production leadership | commercial photography

Directed top-selling commercial lifestyle photography collections, leading end-to-end creative development across 60+ brand shoots.

• Analyzed visual and market trends to develop concepts and creative briefs aligned with audience demand and brand goals

• Managed the full production cycle, including photographer sourcing, talent casting, on-set art direction, and styling oversight

• Led post-production and final image curation to ensure quality, consistency, and commercial performance across global collections